General Archives - Creative vision

October 20, 2021

How do a small business turn into a big one?

Every business starts as a small business and normally struggles at the beginning to get bigger. Depending on the country where the business is set up, certain laws should be respected, and here comes the role of business setup consultants that provide business setup services to help with the company’s setup process.

After the company setup process is complete comes the role of the business management team to run the established company in the right manner so it will grow with time. All business perspectives should be well studied and defined to ensure that the business will be able to run smoothly in the presence of fierce competition, starting with choosing the right location of the company while hiring qualified employees, to choosing the right colors from the beginning that would correctly represent the brand name, to choosing an adequate space, furniture, and office equipment while keeping in mind the possibility of new employees joining in the future.

Once business setup services are completed, and the business management team has set the ground for a good departure of the business, the time comes to start the operations for the business to succeed. Similar to a solid establishment process, operations should run in the best possible way from all aspects, whether operations run by the finance department, accounting department, marketing department, production department, or the management department.

Now that every aspect for a good departure is covered, it’s time to accomplish the purpose of the set company which should be defined at the beginning. The purpose is defined by the mission, vision, and values of the company which represent the brand image and are the reasons why consumers would choose to buy from that company. The business management team should know how to collaborate with the marketing team to communicate those values to consumers since if consumers adopt those values they will start buying the products or services of the setup company.

Additionally, the business management team should also work with the production department to ensure that the quality of the offered products or services would also satisfy consumers since if they buy while influenced by the brand name but are not satisfied with the quality, they won’t buy again from the company; not only they would stop buying, but also they would spread negative talk about the company which would negatively influence the purchasing behavior of other consumers.

In conclusion, the key for a small company to turn into a big one relies mainly upon clients’ satisfaction.

September 10, 2021

The Social Media Impact on Consumers

Consumers are always looking to satisfy their personal needs or wants through products or services that could respond to those needs whether in a tangible or intangible way. The tangible response is when the product or service can directly respond to a certain need or want because it is a necessity in consumers’ life. The intangible response is related to how consumers feel when buying a certain product or service and this aspect of the process is related to the brand name established by the company offering this product or service.

Accordingly choosing a product or service to satisfy a specific need or want goes beyond its direct utility to reach an intangible aspect that defines the choice of consumers between different available products or services. In consequence, the marketing team of a company should work on the brand image as much as working on the product functionality or the service utility.

Many strategies can be adopted to reach that goal and fortify the brand image in the mind of consumers by raising awareness and communicating the brand values that certain consumers would adopt as their own and buy the product or service. One main strategy that can be adopted goes under the umbrella of online advertisement and online marketing which is defined by a social media marketing strategy combined with a social media management strategy that aim to strengthen the brand image because of social media impact on consumers.

For a positive social media impact on consumers, the marketing team can set an online marketing strategy to reach consumers that nowadays spend much of their time online. This strategy includes posting creative and valuable content frequently that would grab the interest of consumers, provide them with value, or simply entertain them. This content that aims at having a positive social media impact on consumers should be supported by a well-defined social media management strategy where all the comments generated by the posts should be well responded to while trying to keep the conversation going with consumers which would make the marketing team know more about who those are in order to be able to offer them better offers in the future.

A well-established interaction with consumers is also beneficial to social media marketing to give the post more reach since when the social media algorithm comprehends that the post is generating comments written by online surfers it will understand that it is valuable to them and will consequently expand its reach. On the other hand, not only positive comments should be responded to in the social media management process, but also the negative ones to protect the brand image from being deteriorated and to try to win back those customers that are not satisfied.

Finally, social media marketing is one of the many known marketing strategies that could have a positive impact on consumers’ behavior.

August 31, 2021

The Importance of Data

Before the existence of computerized data, decision-making was very difficult to lead to optimal results because of the lack of all the necessary information to make an accurate decision while relying on data management. With the evolution of time, new technology and software emerged making data stored in computers available for use in the decision-making process where informed decisions started taking place minimizing the degree of speculation because of the availability of data analysis.

The use of data stored in a database is nowadays highly relied on in the online marketing process whether when running social media marketing campaigns on social networks or when placing online advertisements on search engines for website ranking purposes. For instance, data technology helps social media algorithms understand which people would be interested in viewing or interacting with an Ad which would help the social media network deliver the Ad to the right audience, giving it its best possible chances to reach the desired results set by the social media management team. The desired results could vary from reach where the Ad is delivered to a maximum number of people or awareness where the Ad can be shown to the same person more than once in order to have a greater impact on his future related decisions or engagement where online surfers are invited to interact with the Ad based on their previous interaction and saved preferences which would give the brand behind it more social proof. Data is also useful in social media marketing and in displaying online Ads to the right audience because it embeds information stored in a database about each online surfer concerning his age, geographical location, gender, interests, and browsing history, which would make the data management and data analysis process easy.

On the other hand, online marketing doesn’t limit to social media marketing that relies on data management but also extends to search engine optimization, search engine marketing, email marketing, and display Ads. When running display Ads campaigns, data analysis is as useful as in social media marketing in targeting the right audience. When it comes to search engine optimization and search engine marketing, data management is useful to indicate to the search engine what are the relevant keywords in a website that point that the content corresponds to a user’s search query. In email marketing, data stored in a database is useful to indicate to the data network which emails can be considered primary, social, promotions, or spam.

The use of data does not limit to making social media marketing campaigns and online advertisements successful but also extends to offline marketing where targeting customers is made based on clear insights generated by collected data. Finally, many other areas rely on data science such as areas related to decision making in the finance field or areas related to artificial intelligence.

August 5, 2021

Working Remotely

Working from home has been trending since the appearance of Covid-19 which resulted in many changes in the way businesses operate due to the fear of spreading the virus among employees. Those changes appeared on many levels and had many consequences such as customers couldn’t visit stores anymore to buy what they wanted but had to place their orders online, and similarly employees couldn’t go to the office.

Companies were searching for an alternative to keep going while they were facing many economic problems with the recession that emerged due to the pandemic and the decreased purchasing power of their customers due to the fact that many of them lost their jobs. One of the adopted solutions to prevent closure was to allow employees to work from home. Consequently, working from home, a practice that existed since the emergence of online businesses escalated and this new trend revealed many related advantages and disadvantages.

Many employees felt more comfortable working from home while others missed working from the office. The first advantage of work from home is that employees don’t have to feel watched all the time by other employees or by their managers. The second advantage is that they can work at their own pace as long that they are delivering projects on time. The third advantage is that they don’t have to wake up early in the morning to get prepared to go to work and they also save time spent on the roads going and coming back from work. The fourth advantage is that additionally to saving time, they also save money by economizing on fuel spending and even on buying new clothes repeatedly to always be well-dressed at work.

On the other hand, working from home is also affiliated with many disadvantages such as employees can be distracted or lose focus easily. They can be distracted by other family members such as kids if present at home during working hours. The second disadvantage is that for an online business to run smoothly, the internet connection should be available all the time without any interruption which isn’t always the case in some countries. The third disadvantage is the lack of human interaction which can make a person lose some of his social skills. The fourth disadvantage is related to the problem of communication that could occur during online meetings when the sound is unclear or when employees forget to mute their mics or forget their camera on unintentionally when not needed and similarly the opposite can also happen.

In conclusion, the number of online businesses seems to continue to multiply in the future because it also presents a major advantage for companies since it allows them to save money spent on depreciation of office material, but also on office expenses and on employees’ transportation.

July 18, 2021

The economy post Covid-19

The global economy is likely to suffer long-lasting effects caused by the Covid-19 pandemic. However, now that the vaccines are here, faster recovery is expected especially in developed countries.

Covid-19 has negatively affected the education sector, caused a tremendous loss of jobs, and led to major instabilities in poor countries. Now that we are back on track, decades shall pass before everything goes back to normal.

Nevertheless, some jobs are gone forever. Nowadays, robots are being used in the manufacturing and service sectors, a process that initially started to protect employees from the spread of the disease. People who are less educated or belong to minorities may find it more difficult to find a job in the future. Working from distance is a new trend that started with the pandemic but that is also likely to stay after the pandemic is over, due to reduced expenses.

Other economic conditions that resulted from the pandemic are a major shift in stock markets, recessions affecting most countries, a contraction in the travel industry and in the hospitality sector, and the appearance of new habits such as shopping from home. Among the winners from this crisis are pharmaceutical companies.

Finally, all these economic indicators seem to point that the economy in the future will know a major transformation and will not be similar to what it was before the pandemic.

December 2, 2020

What You Need to Know Before Starting Your Own Business in UAE

Business setup in UAE can be very appealing to entrepreneurs looking to establish their own company while benefiting from the many advantages the growing market in UAE can offer. As it is already known, UAE represents a favorable business environment for investors, which leads to the superfluity of funds invested in the market, encouraged by the free business zones and liberal legal processes.

November 25, 2020

Top 5 Challenges entrepreneurs face in United Arab Emirates

As UAE keeps evolving in the business world in a way surpassing the expectations of investors and entrepreneurs, it is attracting many forms of businesses from startups to well-established companies looking to enter new markets. Entrepreneurs are part of the public who are interested in investing in UAE, looking for a lucrative investment that could generate profits and survive while growing in the long run. Despite all its attractiveness, company formation in UAE can present many challenges.

November 12, 2020

Significant Strategies to Succeed in Social Media Marketing

Companies nowadays rely extensively on social media marketing in their digital marketing strategy. However, there is sometimes a gap regarding the perceived value of the social media customer service between the companies providing the service and the consumers receiving the service.

October 27, 2020

Common Mistakes Businesses Make When Expanding into Offshore Markets

Many businesses feel it’s time to expand into the international market after they have known success in their domestic market. However, the businesses should know is that this process is more complicated than it appears due to the cultural differences and the unique characteristics of each market to avoid common business mistakes.

October 12, 2020

The impact of corona virus on businesses

As it is known worldwide, the impact of the Corona Virus (Covid-19) has been negatively affecting most businesses and resulting in slowing down the world economy. The world has been facing now for a while one of the most impactful pandemics which is influencing the way we live and the way we deal with our daily simple tasks. Precautions are necessary for every step we take whether at home or at work.

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