EARTH OF ONE EIGHT:
Branding & Social Media
Overview about the company: EOO8 is a fashion retailer that wanted to introduce to the UAE a new concept represented by an immersive, interactive, and innovative shopping experience while exposing shoppers to brands from different parts of the world.
Objective: EOO8 approached us with the objective to launch its new concept in UAE, an initiative that needed a worldwide reach and exposure to attract brands from around the globe, and regional awareness to target the right target audience and attract them as visitors and customers.
Solution: We designed and launched a comprehensive social media campaign that conveyed the codes and values of this new branded concept in order to position EOO8 as an innovative leader in the retail fashion industry. The LinkedIn platform was used for B2B communication and to collect leads, and other social media platforms such as Facebook, Instagram, TikTok, and Snapchat were used for B2C communication and to spread awareness. The goal was to develop a communication strategy as innovative as the concept itself.