What is Market Competitor Analysis?
Competitor analysis is an essential component of corporate strategy. It is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
Steps for a Useful Competitor Analysis
- Define the industry – scope and nature
- Determine the competitors
- Determine their key strengths / Weaknesses – for example price, service, convenience, inventory, etc
Our Competitor Analysis Deliverables
We perform a systematic and in-depth analysis of the strengths and limitations of your rival strategies. We create detailed, highly-researched profiles on your competitors which include – background, products or services offered, financial health, market share, distribution channels, personnel and infrastructural facilities.
Our Competitor Analysis Report Includes :