Advisory – Value Proposition Development

  • What is Value Proposition

Typically, it answers the question: “What do you do?”.
Your value proposition should describe; how your product or service solves/improves problems, what benefits customers can expect, and why customers should buy from you over your competitors.
It improves customer understanding and engagement,  helps your customers truly understand the value of your company’s products and services.
A value proposition IS NOT an Incentive, Catchphrase and not a positioning statement.

  • Things to consider before you start creating your value proposition

  • What you offer
    Make sure you take into account the point of view of your target audience and explain your services in a way that will appeal to them.
    On top of that, don’t forget wording matters!
  • Who you serve
  • Who are they (demographic data) and what they do (interests, careers)?
  • What are their values?
  • What are their needs or pain points?
  • What challenges did they experience before working with your business?
  • What motivated them to search for what you offer?
  • Was there anything about your particular brand that showed that you catered to their needs?
  • What differentiates you from your competitors
  • What are your competitors lacking?
  • What do you do better?
  • Why do these differences matter to your customers?
  • Benefits of a Compelling Value Proposition

  • Potential customers can quickly understand what your company has to offer
  • Creates a strong differential between you and your competitors
  • Attracts the right prospects and increases not only the quantity but the quality of prospective leads
  • Improves customer understanding and engagement
  • Provides clarity of messaging
  • An Effective Value Proposition

  • Summarizes what your company does in one sentence
  • It is specific about the benefits of your customers’ experience
  • It shows how you solve a specific problem or address a specific need
  • It explains why customers choose you over your competitors
  • It doesn’t include hyperbolic claims (ex. “Best email marketing software in the world!”)
  • Our Value Proposition Development Contents

  • Competitor proposition research, defining your unique benefits
  • Gathering customer insight that enables us to convey benefits that customers value
  • Developing Key messaging that differentiates that value of your offering
  • operational –your operational and administrative procedures
  • Creating boosters to give your offer that something extra, compared to your competitor